Which is smart. But, very few take steps to consider the dynamic culture that shapes them both. They miss out on a golden opportunity to make a powerful and lasting brand impact.
Their brands
their target audiences
Most organizations, big and small, invest heavily in defining two things:
During my adventures in marketing, you know what I've noticed?
Andrew lainsbury,
ph.d.
I’ve been building and revitalizing brands for twenty-some years now. (Yikes).
My professional journey started in graduate school. That’s where I began studying the interplay between cultural insights, consumer trends, and brand storytelling. It quickly bubbled into an obsession.
So, upon graduation, I fled the ivory tower…and cannonballed into the world of branding and marketing. I cut my teeth on the agency side. I earned my stripes at several Fortune 500 companies. Most recently, I served as Global CMO for a set of privately-owned businesses.
I’m part marketer,
part cultural strategist, part idea machine.
Hey! I’m Andrew.
I founded CultureFlash® and began helping bold
business leaders connect the dots between
Culture + Content + Commerce
to ignite growth in today’s omnichannel world.
This powerful three-pronged strategic framework fuses insights,
ideas, and impact in a fresh new way.
So I made the leap, during
a harrowing, pandemic
year that forever impacted
brand meaning and
consumer behavior.
explore services
In today’s world of connected commerce, results matter more than ever.
Clicks, likes, and shares are great…but conversion is key.
We set the stage for success by inspiring browsers to become buyers – both at retail and in the digital space – to boost your bottom line.
commerce
People today don’t have time to monkey around with mediocrity. Your branded content needs to kill to create separation from competitors.
We craft electrifying concepts, campaigns, and content plans that build brand love, spark buzz, and inspire consumer action.
content
Your brand and your consumers don’t relate to one another in a vacuum. Each of them are shaped by the dynamic world in which we live.
We keep an active pulse on seismic cultural shifts and consumer trends to help you see around corners and maximize your marketing impact.
CULTURE
Our Signature Approach
giddy up!
